Genius Sports launched Prediction.com on 17 September 2026, giving consumers a single platform to discover prediction markets, compare event contracts and follow changing probabilities during live sports. The launch was made through Legend, the company’s consumer media and technology subsidiary.

What Prediction.com offers

Prediction.com combines live sports data with market prices, trading volumes and event-contract information from multiple prediction platforms. Users can compare equivalent contracts across venues and track price changes as a game unfolds.

The service is designed for discovery and comparison. Genius Sports has not said in its announcement that Prediction.com accepts bets from consumers in Great Britain.

Prediction.com brings prediction-market information closer to consumers, but the launch does not itself authorise betting in Great Britain.

Why the British market matters

Genius Sports UK Limited holds an active Gambling Commission remote gambling software licence. The public register lists the licence as active from 19 February 2018 and records the company at an address in London.

  • Licence holder: Genius Sports UK Limited
  • Licence type: remote gambling software
  • Licence status: active
  • Start date listed by the register: 19 February 2018

That licence confirms a regulated UK gambling-software presence. It does not establish that Prediction.com is licensed to accept bets from British consumers.

The Gambling Commission said on 4 February 2026 that prediction-market products offered in Great Britain would generally be expected to fall within the existing gambling framework, depending on their business model. It said many such products could resemble betting exchanges and require an appropriate betting-intermediary licence.

No new UK gambling rule

The 17 September announcement is a commercial technology launch. It is not a new Gambling Commission rule, licence condition, consultation or enforcement decision.

If a platform later facilitates gambling with consumers in Great Britain, its operator would face requirements covering licensing, consumer protection, market integrity and crime prevention. The Gambling Commission has warned unlicensed prediction-market operators not to target or transact with consumers in Great Britain.

For the British market, the immediate change is commercial rather than legal. Genius Sports is establishing a consumer-facing gateway for comparing markets and following live probabilities, alongside its existing role as a supplier of data and integrity services to the sports and betting industries.