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GB market brief

Industry GGY
£16.8bn FY 2024/25
Online GGY
£7.8bn FY 2024/25
Remote share
46% FY 2024/25
View GB data

Technology

Latest News

3 min read Software developers reviewing AI betting platform code and payment security diagrams in an office 1225
Technology

Amelco launches AI platform, but UK operators still need to prove it works

Amelco says Amplify can speed custom development, but no live UK deployment has yet been independently confirmed.

5 min read An adult consumer checks AI gambling advice beside a licence verification screen. 873
Technology

AI Chatbots Sent Users to Unlicensed Gambling Sites. Who Pays the Price?

A Dutch test exposed chatbot licence errors. UK users could be sent offshore, beyond Gambling Commission and GamStop protections.

3 min read Analysts review live sports data systems in a betting technology operations room. 778
Technology

Altenar Asks Regulators to Open Sportradar’s Grip on Live Sports Data

The complaint could affect supplier choice, in-play betting tools and technology costs for Britain’s bookmakers, but no investigation has started.

3 min read An adult advertising compliance professional reviews a gambling campaign checklist on a laptop in a UK office. 844
Technology

YouTube Opens Its Prime Ad Slot to Gambling. Britain Sets the Test

Google will allow certified gambling ads in YouTube Masthead campaigns from October 21. UK operators still face strict licensing and audience safeguards.

4 min read Software engineers review sportsbook monitoring and compliance systems in a technology operations centre. 1062
Technology

Why UK Bookmakers Are Bringing Betting Technology In-House

Flutter and rival groups are investing heavily in platform control. The shift could change speed, security and accountability for UK customers.

3 min read An adult technology analyst reviews sports betting platform data in a generic operations room. 1411
Technology

Sportradar Sells Atrium Sports for $170 Million, Keeping Its Betting Technology Core

The sale separates Sportradar’s team-focused business from the technology supporting betting operators, including Betfred’s 1,300 UK shops.

3 min read Staff review horse racing data and pool betting systems in a UK technology office. 631
Technology

UK Tote Closes Gaming Business to Put Racing and World Pool First

The UK Tote will close its gaming operation, appoint James Coxon as CEO and redirect investment towards racing, World Pool and international technology.

3 min read Adult technicians monitor horse-racing broadcast and data systems in a British control room. 1012
Technology

Racing Rights Locked In Through 2033, Extending Certainty for UK Betting Platforms

RMG has renewed media and data rights with 33 British racecourses, securing the infrastructure behind racing streams and betting services until 2033.

3 min read A smartphone and computer monitor represent digital player protection systems for the UK National Lottery. 934
Technology

Allwyn’s Digital Lottery Overhaul Puts Player Protection Under Pressure

The Gambling Commission says Allwyn added online safeguards after its 2026 upgrade, but technology cannot eliminate gambling risk alone.

4 min read A compliance analyst reviews an abstract self-exclusion monitoring dashboard in a UK gambling office. 1075
Technology

Britain Has 12,778 GamProtect Users, But No Public Count of Blocked Gambling

The Gambling Commission reports 12,778 registered users, but no count of blocked attempts or confirmed system failures, leaving protection outcomes hard to measure.

3 min read Gambling technology professionals review a mobile CRM dashboard during a compliance meeting. 895
Technology

Fast Track Brings AI CRM Approvals to iPhones, Raising New Audit Questions for Gambling Operators

Fast Track’s iPhone app speeds CRM approvals for gambling teams. Mobile access still leaves operators accountable under Great Britain’s rules.

4 min read A secure office setup representing online poker network technology and regulated gaming operations in Britain. 851
Technology

PokerStars Opens Its Network to Outside Brands After Betfair UK Migration

PokerStars is opening its shared network to outside operators after the Betfair migration, raising questions about competition and licence responsibility.

3 min read A live-dealer casino table and broadcast camera inside a London casino. 713
Technology

Playtech Takes Hippodrome Casino Online in Test of London Venue Branding

Playtech is streaming Hippodrome roulette, blackjack and baccarat online. The launch tests whether a famous venue can differentiate live casino content.

4 min read A blonde woman reviews abstract betting data in a sportsbook operations room with server equipment. 832
Technology

Kambi’s AI World Cup Trial Raises the Stakes for UK Sportsbook Technology

Kambi says its AI handled over 100 million World Cup bets without reported downtime. The key question is how operators will control it.

3 min read An unbranded sportsbook technology operations room with compliance screens and server equipment. 707
Technology

Altenar Hire Sharpens Competition for Great Britain’s Sportsbook Technology Contracts

Altenar’s appointment of Mitchell Harrison highlights the compliance and technology pressures shaping regulated sportsbook supply in Great Britain.

3 min read An empty operations room representing sportsbook technology, payment systems and compliance controls in Great Britain. 740
Technology

Eight UK Betting Brands Put One Sportsbook Platform’s Scalability to the Test

Betable and Delasport say a new Great Britain-facing brand launched in under a month, raising questions about speed, compliance and accountability.