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GB market brief

Industry GGY
£16.8bn FY 2024/25
Online GGY
£7.8bn FY 2024/25
Remote share
46% FY 2024/25
View GB data

Sports Betting

Latest News

4 min read A British racecourse betting ring with bookmakers’ desks beside the track. 174
Sports Betting

Online Racing Bets Fall as On-Course Turnover Reaches 15-Year High

Online horseracing turnover fell 0.4%, but on-course betting reached £270 million, sharpening debate over regulation and racing’s funding.

3 min read A compliance review desk beside an esports match statistics screen and gambling advertising panels. 333
Sports Betting

ASA Clears Esports Gambling Ads, but Age Data Gap Remains

The ASA found no breach over gambling ads beside Counter-Strike 2 coverage, while incomplete age data left youth exposure difficult to measure.

3 min read A shuttered betting shop beside vacant retail units on a British high street. 618
Sports Betting

Betting-Shop Closures Threaten £17 Million in Annual Racing Funding

About 600 shops have closed or are closing, with 11,000 gambling jobs lost and racing facing a projected £17 million annual funding reduction.

3 min read A football and betting slip beside a neutral live sports data interface representing a new in-play betting product. 869
Sports Betting

New Football Bet Extends In-Play Engagement, Testing Great Britain’s Safeguards

Upside Betting keeps one football bet active until full time, raising questions about engagement, product oversight and safer-gambling controls.

4 min read A football shirt sleeve beside regulatory documents representing scrutiny of a gambling sponsorship. 831
Sports Betting

Sunderland Shuffle Deal Tests Proposed Ban on Unlicensed Gambling Sponsorship

Sunderland’s Shuffle partnership highlights a regulatory gap as ministers consider banning sponsorships by gambling operators without Great Britain licences.

3 min read Pitchside advertising boards inside an English football stadium before a match 952
Sports Betting

Newcastle’s BetMGM Renewal Tests the Future of Licensed Football Sponsorships

Newcastle has renewed BetMGM’s partnership as football faces tighter limits on gambling sponsorships and a proposed ban on unlicensed operators.

3 min read Empty English football stadium with unbranded advertising boards representing the dispute over gambling sponsorships. 904
Sports Betting

Entain Challenges 10 Premier League Clubs Over Unlicensed Gambling Sponsors

Entain has challenged sponsorships involving 10 Premier League clubs as the Government considers banning deals with gambling operators without Great Britain licences.

4 min read Laptop, smartphone, payment card and regulatory papers representing the infrastructure behind offshore online gambling. 651
Sports Betting

Report Says Offshore Gambling Networks Are Targeting GAMSTOP Users in Great Britain

A Fincord report says offshore networks use social media and mirror sites to reach self-excluded customers outside Great Britain’s licensed market.

4 min read Empty British racecourse grandstand overlooking a turf track in early autumn 983
Sports Betting

St Leger anniversary puts racing’s betting model under pressure

The St Leger’s 250th anniversary highlights British racing’s reliance on betting as regulation tightens and high-street shops decline.

4 min read Professionals review financial prediction-market documents in a London regulatory office. 791
Sports Betting

Prediction Markets Face a New UK Regulatory Test as FCA Talks Emerge

Reported FCA discussions have reopened debate over financial prediction markets, but Great Britain’s current gambling and binary-options rules remain unchanged.

3 min read English football stadium prepared for a match with betting sponsorship displayed on advertising boards and team shorts. 706
Sports Betting

BetTOM Expands EFL Reach With Three Club Partnerships

BetTOM has signed partnerships with Burnley, Stockport County and Peterborough United as smaller bookmakers compete for visibility.

3 min read Birmingham City men’s and women’s football shirts featuring Coral sponsorship branding 793
Sports Betting

Coral secures Birmingham City shirt deal as gambling sponsorship expands beyond Premier League

Entain-owned Coral will appear on Birmingham City’s men’s and women’s shirts during the 2026/27 season.

2 min read Financial analysts reviewing official UK gambling tax statistics in a modern office 829
Sports Betting

HMRC Sets September Date for Confirmed UK Betting Tax Figures

Provisional gambling receipts cover August 2025 to July 2026, with confirmed HMRC figures scheduled for 30 September 2026.

4 min read Adult football supporters view neutral sponsorship displays inside an English stadium during a debate over betting partnerships. 994
Sports Betting

Tottenham, Aston Villa Deals Test UK Push to Ban Unlicensed Gambling Sponsorship

Tottenham and Aston Villa signed Asian betting partnerships as ministers consider banning sponsorships involving operators without Great Britain licences.

3 min read Professional football match with pitchside LED advertising boards and a broadcast highlights screen 837
Sports Betting

Betting Branding Dominates Premier League Highlights Despite Shirt Ban

A University of Nottingham preprint found gambling brands occupied 32.6% of sampled Premier League highlights screen time.