Independent UK bookmaker DragonBet has agreed to move its online sportsbook and casino operations to BVGroup’s BV:360 platform in the first quarter of 2027. The agreement covers player account management, payments and compliance technology. DragonBet says it will retain its brand and independent status.

The companies announced the partnership on September 21, 2026. SBC News reported that the migration programme is being prepared, with the new platform not expected to go live before January to March 2027.

The deal changes the technology supporting DragonBet’s services, but it does not announce a sale of the bookmaker or a transfer of its regulatory responsibilities.

What the agreement covers

DragonBet will use BVGroup’s infrastructure across its main digital gambling services. The announced scope includes:

  • Online sports betting
  • Online casino
  • Player account management
  • Payments
  • Compliance capabilities

Neither company has disclosed the contract value or its length. The announcement also does not identify DragonBet’s current technology supplier. It has not set out how customer accounts, balances or existing liabilities will transfer.

Brand independence remains central

DragonBet Chief Executive and co-founder David Lovell said the agreement would provide the technology and infrastructure needed for the operator’s next growth phase. He said the company would retain its identity, independence and entrepreneurial approach.

The arrangement separates DragonBet’s customer-facing brand from much of the underlying technology. DragonBet will continue to present its own proposition, while BVGroup supplies the platform and operational systems behind it.

Regulatory responsibilities remain with DragonBet

DragonBet holds active Gambling Commission licences for remote casino, real-event betting and virtual-event betting. The regulator’s public register lists those permissions for DragonBet Ltd from July 31, 2024.

A platform migration does not remove the operator’s regulatory responsibilities in Great Britain. DragonBet remains the licensed business responsible for meeting Gambling Commission requirements.

  • Customer identity checks
  • Anti-money-laundering controls
  • Payment protection
  • Safer gambling obligations

The deal follows DragonBet’s expansion into Ireland earlier in 2026. Ireland has a separate regulatory framework, so the British and Irish operations do not operate under one licence or one regulator.

Scale without a takeover

BVGroup operates the BV:360 platform across its own brands and partner businesses. Its portfolio includes BetVictor. The group’s website describes BV:360 as a platform supporting sportsbook and e-gaming operations.

For DragonBet, the agreement offers access to a larger technology and payments base without announcing a sale of the business. The practical test will come during the migration.

The operator will need to preserve account access, transaction processing and regulatory controls across both markets. The planned first-quarter 2027 launch remains a target, not a completed change. Further operational details have not been published.